Chicago Portfolio School

 

Assignment: Create beer based on a typeface and use only that typeface to design label.

 

Information: Dr. Butler was a crazy, unorthodox doctor during the 1700's, when Giambattista Bodoni was creating his famous typeface. Bodoni characters show Dr. Butler's multiple personalities on the bottles and create a brand personality for Dr. Butler's Ale.

 

*Society of Typographic Arts Archive10 Winning Entry